Media Manager, Michigan

Job Description

Location: Onsite Monday-Thursday in Ann Arbor, MI

This role is responsible for leading and coaching a team and agency partners in continuing to grow and evolve our Media program across Video, Audio, and Branded Integration partnerships. This role manages our large video budget and works with our media agency, Mindshare, to continually improve and adjust our plan in response to the evolving media landscape. This role oversees one L6 team member.

National Video/Streaming Media Planning and Buying (70%)

•    Lead agency and team in stewardship and innovation of our $200M+ TV, digital and streaming investments

•    Develop national TV, video, audio, and programmatic strategies to drive incremental sales and reach company objectives

•    Work with agency and team to evolve our video/streaming program to be best-in-class through testing and optimization

•    Develop strategy to evaluate and prioritize added value, paid sponsorships, and branded integration opportunities that align with brand priorities

•    Work cross functionally to create creative rotation recommendations and coordinate refreshes

•    Lead agency through annual upfront planning to maximize impact to business 

•    Present to DMAC, DNAF Board, and Senior Leadership on key national media initiatives

•    Develop briefs for brand integrations to ensure content delivers on marketing objectives and learnings

•    Ensure high level of accountability in development, reviews, and execution of national windows

•    Lead team and partners in monitoring performance KPIs to ensure consistent optimization of program impact, revisiting KPIs as needed

•    Lead collaborative efforts to innovate strategies and measurement to ensure clarity and accountability in decision making and execution, with impact to business as a primary focus

Cross Functional Media Planning and Activation (30%) 

•    Maintain strong working relationships with A&I, Advertising, PR, Customer Care and other key stakeholders in developing cross-functional campaigns, insights, and solutions for the brand

•    Partner closely with Advertising to ensure campaigns are aligned to national initiatives and maintain brand and creative standards

•    Work cross-functionally to identify, analyze, and execute media strategies to maximize Domino’s presence in an evolving media landscape, with a focus on driving measurable business impact

•    Work closely with A&I and agency partners to evaluate media effectiveness and efficiencies and potential impact of agency and team recommendations

•    Ensure strong record keeping of media plans, performance, and best practices

•    Manage national contracts and budgets to ensure timely and accurate processing and reporting