GTM Engineer, Georgia

Document Crunch is seeking an GTM Engineer to join our amazing, tight-knit team. In this role, you'll be responsible for architecting, implementing, and optimizing our marketing technology stack to drive efficiency, automation, and alignment between marketing and sales. This position blends technical expertise, process optimization, and strategic thinking to support our Go-To-Market efforts and fuel long-term business growth in our B2B SaaS environment. 

What makes a great place to work? 

We’re cutting-edge innovators. We’re changing an industry. We’re making a real difference. Document Crunch builds AI-powered software tools for the built world. As the construction industry’s only document compliance platform, we simplify complex construction contracts and project documents, identifying critical risk provisions and providing teams with real-time guidance to make great decisions and comply with contractual obligations throughout the project lifecycle. We empower the industry, make it more efficient, reduce risks, and protect profits. Our company is people-focused and values-driven. We know that to achieve great things, you need a great team, and our “CRUNCHERS” go above and beyond in everything they do. In addition, everyone on our team stays true to our core values, a must if you’d like to become a Cruncher. 

 

We Are Warmhearted 

We view the world through the lens of people and honoring great relationships. We know that our success is powered entirely by our people and the people we come across. So we put people and relationships first. 

We Are Fiercely Inspired 

We care deeply about our mission and are inspired by the privilege of this opportunity and the people involved. We are fiercely committed to realizing our potential and to make this experience count as a great one. 

We Are Growth-Minded 

We know we won’t always have all the answers, and we will learn a lot along the way. We invest in growth, personally and professionally, because all great life experiences include growing and evolving. 

 

Key Responsibilities: 

GTM Technology Support & Management: 

Manage and optimize our marketing technology stack, including Hubspot, Salesforce, LeanData, and other platforms to support enterprise sales cycles 

Lead system integrations between marketing automation, CRM, and other backend tools (i.e., Hubspot, Salesforce, Apollo, Calendly, etc.) 

Identify and implement other technology/AI tools to drive efficiency and automation and support the scale of our demand gen needs 

Advanced Workflow Design & Automation: 

Design, implement, and manage automated lead/campaign workflows, sequences, and triggers to enhance sales and marketing operations while driving automation efforts across the GTM organization 

Conduct routine system/workflow audits (i.e., clearing sync errors, workflow testing, etc.) 

Lead Management & ABM Infrastructure: 

Oversee and improve lead management, segmentation, and nurturing processes 

Create and maintain lead scoring models that accurately prioritize enterprise prospects for the sales team 

Develop robust account-based marketing (ABM) infrastructure to support enterprise sales motions 

 Database Management & Governance: 

Design, implement, and maintain data flows that enable seamless lead handoff from marketing to enterprise sales 

Maintain high standards of data quality within the marketing database and CRM  

Establish and enforce data governance policies to ensure data quality and consistency across the enterprise customer lifecycle 

 Reporting & Analytics: 

Build attribution tracking across new and existing business 

Build Salesforce & Hubspot dashboards with marketing metrics measuring all campaign stages 

 Cross-Functional Collaboration: 

Work with RevOps in automating and optimizing processes across the GTM function 

Support sales enablement by ensuring sales teams have access to relevant marketing data and insights on enterprise accounts 

Provide training and ongoing support for team members on new tools and best practices 

Requirements

Bachelor's degree in Marketing, Business, Computer Science, or related field (or equivalent experience) 

6+ years of marketing operations experience within high-growth B2B SaaS companies 

Proven track record of implementing automation solutions that drive efficiency in enterprise sales cycles 

Deep expertise with Hubspot for marketing automation and strong knowledge of Salesforce and LeanData for enterprise lead routing and attribution, along with Tableau or Metabase 

Experience with API integrations and data mapping between marketing and sales platforms 

Strong understanding of database architecture, data cleansing, and segmentation techniques 

Deep understanding of the enterprise B2B sales process and how marketing operations can support it 

Experience aligning marketing automation with enterprise sales motions and account-based strategies 

Knowledge of SQL and experience with business intelligence tools (preferred) 

Experience with product-led growth (preferred) 

Benefits

Competitive salary and benefits package. 

Close to the ground floor of an incredibly high-growth business 

Substantial internal growth opportunities and emphasis on personal & professional development 

Flexible Time Off Policy 

World class medical, dental, and vision benefits 

401k 

Company paid Short Term Disability 

Paid Parental Leave 

Participation in the employee stock option program 

Open-minded and collaborative work environment with a focus on results 

We value diversity, equity, and inclusion in everything we do. It is our policy to provide equal opportunity to all people without regard to race, color, religion, national origin, marital status, veteran status, age, disability, pregnancy, sex, sexual orientation, gender identity or any other legally protected category