Oracle Eloqua developer, Georgia

Title: Oracle Eloqua developer

Location : Atlanta (remote)

Job Description:

Manage Truist Marketing Eloqua instance including all related activities such as data flows, campaign configuration/testing, lead scoring, segmentation, reporting and integrations with (url removed), Salesforce and Truist opt out management system

Key Responsibilities:

Design and implement automated marketing campaigns in Eloqua, including email marketing, lead nurturing and scoring

Setup and maintain data integrations between Eloqua and Truist data sources, (url removed), Salesforce and Truist opt out management system

Develop and fine tune lead scoring models and audience segmentation based on customer behavior and demographics

Manage and configure Eloqua settings, including user permissions, data fields and API integrations

Monitor campaign performance, generate reports, and provide actionable insights for continuous improvements

Identify and resolve issues related to data syncing, email deliverability, and other technical aspects of Eloqua

Provide support and training to marketing users on Eloqua best practice and system functionality

Develop and manage Eloqua forms and landing pages

Required Skills:

*Experiene in banking domain

Hands on proficiency in Oracle Eloqua

Experience with HTML, CSS, and JavaScripts for email templates and landing pages

Familiarity with Salesforce CRM platforms and their integration with Eloqua

Strong understanding of API integration and data flows between marketing automation tools and CRM

Familiarity with Adobe Experience Platform and Adobe Journey Optimizer