Marketing Content Director, Baltimore

Job Description

Opportunity at a Glance

The Director of Content will lead the creative strategy, content creation and advertising development for Walden University within the Creative and Content Center of Excellence (COE). This leader will build Brand campaigns that inspire action within our prospects, as well as architect the resulting program and product activation that all ladder into an established Brand platform.  He or she will guide the team responsible for delivering creative and content across paid and owned channels. He or she is well versed in what makes an inspirational creative brief and knows how to bring it to life in partnership with agency partners or in-house creative teams to accomplish Brand and performance objectives.

The Adtalem Creative and Content COE is growing to bring best-in-class creative to market that is Brand-led and also fit for purpose. We are looking for an individual that is creative, innovative and also process oriented to push the capabilities and content to new levels for our institutions.

Responsibilities

Immerse in the target profiles, Brand ideas/campaigns and program details to drive creative strategy.

Partner with agencies to develop and shepherd Brand campaign ideas for full funnel creative needs.

Architect creative and content roadmaps for paid and owned channels

Evaluate and drive creative storytelling with channel and platform best practices.

Create and review monthly and annual budgets.

Oversee owned channel creative of social, CRM, events and direct mail.

Implement data and reporting for optimization, learning and agile testing plans.

Collaborate with the channel leads, institutional marketing teams, product teams, finance and compliance.

Manage agency relationships including budget management, day-to-day operations, scope and contract oversight.

Establish and build productive and efficient processes for workflow and project management in the COE.