Manager, Performance Media, Boston

Base pay range
$110,******/yr - $140,******/yr
Talent Acquisition and Human Resources at Cirkul
What is Cirkul?
Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.
The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized.
The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic.
Cirkul offers its customers 100+ unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States.
Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.
What is this role?
As the Performance Media Manager at Cirkul, you will support the strategy and execution of paid media across key social and programmatic platforms, with a strong focus on social commerce and conversion-driven growth.
This role is responsible for scaling customer acquisition and revenue through Meta, TikTok (including TikTok Shop), YouTube, and programmatic channels, while partnering closely with Creative and Content teams to produce platform-native, on-trend ads that convert.
You will play a critical role in evolving Cirkul's social commerce strategy and turning content into shoppable, high-performing media.
What does an average day look like?
Driving Results:
Plan, launch, and optimize paid media campaigns across Meta (Facebook & Instagram), TikTok (including TikTok Shop), YouTube, and programmatic platforms to drive conversions, revenue, and subscription growth.
Manage budgets, pacing, and performance against KPIs including ROAS, CAC, CPA, and LTV.
Taking Ownership:
Own the end-to-end execution of campaigns, from briefing creative and selecting formats (UGC, creator-led ads, short-form video, shoppable units) through launch, testing, optimization, and post-campaign analysis.
Build structured testing roadmaps for creative, audiences, offers, landing pages, and shop experiences.
Making Decisions:
Use performance data to make daily optimization decisions across creative rotation, audience targeting, bid strategies, and spend allocation.
Identify scaling opportunities within high-performing platforms and formats, especially within TikTok Shop and social-first purchase paths.
Cultivating Relationships:
Partner closely with Creative, Content, Influencer, Ecommerce, and Analytics teams to ensure ads are platform-native, culturally relevant, and aligned with current trends.
Instilling Trust:
Deliver clear, consistent performance reporting and insights to stakeholders.
Communicate learnings around platform trends, creative effectiveness, and social commerce performance with transparency and accuracy.
Customer Focus:
Champion the customer journey across social platforms by ensuring ads and shop experiences are seamless, engaging, and conversion-focused.
Stay ahead of platform updates and emerging social commerce behaviors to keep Cirkul competitive and relevant.
What background should you have?
5–6 years of hands-on experience managing paid social and performance media for a DTC or consumer brand
Deep experience with Meta and TikTok, including TikTok Shop and shoppable ad formats
Working knowledge of YouTube performance media and programmatic advertising
Proven ability to scale conversion-driven campaigns and optimize toward ROAS, CAC, CPA, and LTV
Experience working closely with creative, content, and influencer teams to develop high-performing, platform-native ads
Strong analytical skills with the ability to translate performance data into actionable insights
Experience in subscription, social commerce, or e-commerce-driven businesses strongly preferred
The annual base salary range for this position is $110,000 to $140,000 annually.
The base pay range is subject to change and may be modified in the future.
Compensation (including base salary) may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies, and experience, and location.
This role may be eligible for additional discretionary compensation such as bonuses / incentives, and equity.
Your Cirkul HR representative can share more specific details for a particular job location during the hiring process.
What do we offer?
Competitive salary based on experience and market
Health benefits, 401k match, and PTO (even insurance for your fur babies!)
Employee discounts on Cirkul products
Opportunity to work with a best-in-class team, in a hyper-growth company, taking over the hydration industry
A culture that rewards results
Please note: At this time, we will not provide sponsorship for employment visas.
Candidates must be authorized to work in the United States without current or future sponsorship.
Cirkul, Inc. is an Equal Opportunity Employer.
We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment.
We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
If you'd like more information about your EEO rights as an applicant under the law, please download the available "EEO is the Law" & "EEO is the Law Supplement" documents.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Analyst
Beverage Manufacturing and Marketing Services
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