Outbound Sales Rep - Salary + Uncapped Commission, Cheektowaga

Are you in search of a workplace that thrives on community connections through advertising? If so, we’d love to have you join our sales team! We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small. Our Lamar office in Buffalo, New York, is now hiring a new Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Buffalo, NY and the surrounding areas.

The purpose of the Sales Account Executive position is to meet and exceed sales objectives in the assigned territory by promoting and selling outdoor advertising to qualified advertisers. An Account Executive is expected to use professional sales techniques, build relationships, and develop long term relationships that grow sales for Lamar Advertising.

This is not a remote position. 100% in the office.

What you can expect from us:

A Monday - Friday, 8 am - 5 pm work schedule with paid holidays

First-year earning potential of $60,000 - $65,000 / year dependent on relevant experience and qualifications

Monthly auto and cell allowances for work-related expenses

A comprehensive  3 -  6 month training

Career advancement opportunities  

Ongoing professional development and internal leadership programs to maximize your career potential

Multiple medical plan options

Dental and vision insurance

120 hours of paid time off (PTO) that increases with tenure

401K plan with company contributions for participation 

Wellness program incentives such as medical plan premium holidays and HSA contributions

What we're looking for in YOU:

Ability to cold call businesses both over the phone and in person

Ability to make oral presentations to provide information or explain policies and procedures

Skill in speaking with persons of various social, cultural, economic, and educational backgrounds

Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros

Ability to adapt to new technology

Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints

Skill in writing grammatically correct routine business correspondence

Ability to perform effectively under fluctuating workloads

Skill in selling or promoting outdoor advertisements

Skill in establishing rapport and gaining the trust of others

Ability to establish and maintain cooperative working relationships

Ability to meet a sales quota

Working knowledge of general sales techniques

Education and Experience Requirements

High School Diploma or Equivalent

Current and Valid Driver’s License

College Degree preferred

Previous Outdoor Advertising sales experience preferred

CRM experience preferred

Minimum 2 years media sales required

Cangrade Disclaimer

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. 

Candidates with a disability in need of an accommodation to fulfill our application requirements should email (url removed).

A day in the life:

Major Activities

Meet and exceed sales targets and monitor personal sales data and reports

Target businesses within assigned territory/account list and visit each established Lamar client and our competitors’ clients within specified time frame

Identify potential growth areas, open new accounts and increase Lamar’s market share by selling all products – Posters, Bulletins and Transit (where applicable)

Become proficient in the use of Lamar computer tools to locate Co-op prospects, follow-up on Hot

Leads, prepare proposals, and research

Prepare written presentations, reports and proposals

Become an active team member of Lamar and the advertising community

Develop presentation skills utilizing computer tools and present to clients on a regular basis

Maintain accounts receivable

Continually develop new product knowledge and acquire better selling skills

Keep abreast of competition – particularly newspaper, radio, TV, cable, and online advertising

Actively participate in sale meetings, regional meetings, seminars and trade shows

Self-Organization

Create and maintain daily, weekly, and monthly sales plans a month in advance

Maintain a professional sales appearance

Use sales tools and complete daily planner/sales program after each call and at the end of the day

Maintain organized up to date records of clients and sales activity

Time Management

Minimize travel time and maximize time in the field with clients

Travel overnight when necessary

Use the Lamar Sales Support Center and the Multi Market Coordinators to sell multi Lamar markets

Cluster accounts to work them geographically and manage your time effectively

Administrative

Maintain client profiles and be prepared to submit daily planners/call reports, sales plans, forecasts and expense reports on a timely basis

Follow-up on all client production orders and ensure campaigns begin and end as the client requested. If any problems arise, AE will communicate immediately with the client and manager to find a solution

Agree to check lights etc. on a regular basis when called upon

Operate within your expense budget

Physical Demands and Work Environment

The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.

The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.

Nights spent away from home traveling are less than 10%.

Company Overview (long version)

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

Billboards

Interstate logos

Handpainted murals

Transportation and airports

The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Legal Information

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the notice from the Department of Labor.