Digital Communications Manager, Chicago

About the Job
Job Title:
Manager, Digital Communications
Location:
Chicago, IL (Hybrid) (4x Onsite & 1x WFH)
Duration:
6 Months
No.
of Positions:
1
JOB DESCRIPTION
The Manager, Digital Communications, will be responsible for creating, maintaining, and measuring digital communications for Client Benefits and its brands.
This role will primarily support the development and execution of all corporate websites and related projects for Client Benefits, Workplace Solutions, Combined US and Combined Canada and will report to the Director, Digital Communications.
This position will be charged with creating, executing and optimizing varied web properties and other digital communications initiatives that support the business goals of the organization.
RESPONSIBILITIES:
Create, maintain, measure and optimize websites for Client Benefits, including regular content review and updates, new pages and functionality, and regular measurement and optimization to ensure positive ROI.
Take the lead in managing projects related to Client Benefits' websites, including project scoping, timelines and resource allocations necessary to execute project needs.
Ensure functionality, accessibility, and compliance and legal approval of all websites and other digital assets through an environment of continuous improvement, quality assurance and collaboration.
Manage dedicated IT, developer, and platform team resources as needed to remediate broken links, functionality issues, and platform outages.
Consult with Marketing colleagues and business owners to optimize existing digital platforms and tools and deploy new digital solutions to meet their business objectives and produce best-in-class digital experiences.
Produce regular measurement reports with analysis and data-based improvement recommendations.
Contribute strategic, creative, SEO, and UX ideas and solutions, assist with developing omnichannel campaigns across digital platforms, advise on breakthrough and emerging digital communications technology and implementation strategies.
REQUIRED SKILLS AND EXPERIENCE
5-7 years of related experience in website management, digital communications and/or UX strategy development.
Web page authoring and CMS ownership (AEM), SEO, Figma, Google Analytics and report design/management.
Digital communications measurement frameworks and analysis, including the ability to translate results data into actionable insights and suggestions across the digital ecosystem.
Insurance experience, or experience in a highly regulated industry, preferred.
EDUCATION:
Bachelor's degree required in Communications, Digital Marketing, or related fields and equivalent experience.
Digital marketing certification (e.g., Google Analytics) a plus