Admissions&Strategic Promotion Manager, Englewood

Admissions&Strategic Manager The Admissions&Strategic Promotion Manager is the primary driver of school growth and enrollment success. This is a high-impact, results-oriented role combining direct sales—navigating prospective families through the sales journey to exceed enrollment targets— with strategic digital promotion via high-energy marketing and social media campaigns. Key Responsibilities 1. Direct Promotion&Admissions Lead Management: Qualify and follow up on all website inquiries, managing the pipeline from initial contact to confirmed enrollment. On-Site Engagement: Coordinate and lead school tours, Virtual Info Sessions, and Admissions meetings. Events: Plan and execute major recruitment events, including Open Houses (logistics, reminder calls, program planning, and team briefing). Family Retention: Collaborate with the Head of School to monitor returning families and implement initiatives to increase school attractiveness. 2. Marketing&Strategic Promotion Content&Branding: Centralize the collection of photo/video content; create promotional materials (brochures, flyers, banners) and ensure consistent brand messaging across all platforms. Digital Ecosystem: Manage website updates, SEO strategy, and CRM integration, using Google Analytics to track and optimize performance. Lead Nurturing: Design automated email "drip" campaigns and newsletters to engage prospective and returning families. Event Leadership: Organize and lead promotional events and Open Houses to drive recruitment and community awareness. Social Media: Oversee all social media platforms to increase brand awareness and community engagement. 3. Data, Reporting&Back-Office Enrollment Tracking: Maintain the "Masterfile" and admissions folders; ensure all required documentation is collected and organized. Systems Management: Manage the admissions through FACTS (application/enrollment packets) and Calendly for scheduling. Reporting: Present weekly dashboards (trends, and enrollment numbers) to management and the Board. Financial Aid Coordination: Synchronize with the finance department to ensure enrollment decisions align with financial aid allocations. Required Qualifications Sales&Lead Conversion Expertise Creativity Analytical Mindset Digital Expertise Flexibility&Adaptability Communication&Soft Skills Languages: Fluent English is required; French is a significant advantage.