Manager, Marketing, Upatoi

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Job Summary

The Marketing Manager should be a dynamic leader, who possesses the ability to flex with the ever-changing scope and scale of the real estate division, including an ability to travel to markets across the southeastern United States. They will lead the marketing, public relations and market research efforts across the W.C. Bradley Real Estate portfolio and reports directly to the Director of Property Management. This role is responsible for driving market intel, brand awareness, lead generation, and asset performance.

The Marketing Manager oversees market research, paid media strategy, marketing performance, budget development and monthly management/reporting, while also leading day-to-day efforts of the marketing team. This role partners with internal team members and oversees external vendors and partners, as needed, to ensure alignment with business objectives and continued portfolio management and success.

Duties and Responsibilities

Market Research&Intelligence Partner with Property Management and Investments to lead research across target markets Maintain deep understanding of market conditions, growth drivers, and tenant segments (commercial, retail, residential) Conduct market comps, site visits, and competitive analysis Analyze historical data (vacancy, absorption, rents, concessions, growth, pipeline)Deliver summarized insights, recommendations, and presentations to senior leadership Marketing Strategy&Execution

Develop and execute portfolio-wide marketing strategies aligned with leasing and sales goals Lead annual, asset-level campaigns across digital, social, email, PR, and traditional channels Oversee brand positioning and go-to-market strategies for new and existing properties Manage naming, logos, collateral, websites, social media, and onsite marketingSupport asset disposition efforts with presentations for leadership, committees, and Board Ensure consistency and quality across all marketing platforms Public Relations&Events

Develop and manage PR strategy including media, press, influencer coordination, and crisis communication Identify and secure media and influencer opportunities Coordinate sponsorships to enhance visibility Plan and execute events (grand openings, activations, community programs) Paid Media&Performance

Lead paid media strategy (Google Ads, Meta, etc.) Monitor, analyze, and optimize campaigns to maximize ROI Establish KPIs and deliver monthly performance reporting Translate data into actionable insights and recommendations Manage online reputation across Google, Yelp, and ILS platforms Budget&Vendor Management

Develop and manage marketing budgets across assets Oversee forecasting, spend allocation, and financial tracking Coordinate invoicing with finance teams Manage agency and vendor relationships with performance oversight Evaluate and implement tools to improve efficiency and impact Team Leadership&Collaboration

Lead, mentor, and develop the marketing team Oversee execution of campaigns, content, and events Align marketing efforts with leasing, operations, and leadership Collaborate with sister companies and cross-functional teams Partner with Property Management to enhance customer experience Partnerships&Growth Initiatives

Identify and manage strategic partnerships and collaborations Drive cross-promotional opportunities across assets Support initiatives that strengthen long-term portfolio performance General Responsibilities

Monitor market trends, competitors, and best practices Provide ongoing strategic recommendations to leadership Attend key meetings, events, and activations Perform additional duties as assigned Qualification Requirements

Bachelor's degree in marketing, Business Administration, Communications, or related field 3-6+ years of experience in marketing, with experience in digital strategy and campaign management preferred Knowledge, Skills and Abilities

Strong experience with paid media platforms including Google Ads and Meta Ability to analyze performance data and drive optimization strategies Experience managing budgets and marketing spend Strong leadership and project management skills Excellent communication and cross-functional collaboration abilitiesStrategic thinker with a results-driven mindset Ability to manage multiple priorities in a fast-paced environment Ability to maintain regular and predictable attendance Ability to work in a constant state of alertness

Physical Requirements

Normal office environment

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office