MARKETING MANAGER / DIGITAL MARKETING SPECIALIST, Conroe

Job Description

Job Description

About Us We operate two growing companies in the outdoor equipment and trailer industry, specializing in

mowers, tractors, and trailers

. Our focus is on delivering high-quality equipment and an exceptional customer experience to both commercial and retail customers. We are looking for a

results-driven marketing professional

to take ownership of our marketing efforts across both companies and drive measurable growth. Position Overview This is a hands-on, performance-based role responsible for generating

qualified leads and increasing brand visibility

through digital marketing, content creation, and strategic campaigns. The ideal candidate is a

motivated self-starter

who thinks strategically, executes efficiently, and takes full ownership of results— including ensuring all leads are properly captured, tracked, and followed through your CRM system. Key Responsibilities Develop and execute

lead-generation campaigns

across both companies Manage and optimize

social media advertising (Facebook, Instagram, Google Ads, etc.) Drive

website traffic and lead conversion

through SEO and paid campaigns Implement and manage

targeting and retargeting strategies Create and edit

photo and video content

for marketing campaigns Monitor and report on

analytics, KPIs, and campaign performance Improve

Google reviews and online reputation management Maintain and optimize both company websites for

lead generation CRM&Lead Management (Critical Responsibility) Set up and ensure

all leads flow directly into the CRM system Maintain a

clean, organized, and trackable lead pipeline Ensure proper

lead attribution (source tracking) Work with sales team to track

lead quality and conversion Continuously improve lead handling and follow-up processes What We’re Looking For Motivated self-starter

who takes initiative without being told Strong focus on

measurable results and ROI Ability to think

strategically and proactively Excellent

communication and organization skills Ability to set and manage

goals and priorities Takes

ownership

and is committed to continuous improvement Growth-minded with a strong desire to scale results Required Skills&Experience Experience with

digital advertising platforms

(Facebook Ads, Google Ads, etc.) Strong understanding of

SEO and website lead generation Experience with

targeting and retargeting campaigns Proficiency in

analytics and performance tracking tools Ability to create/edit

photo and video content Experience managing

lead campaigns and funnels Hands-on experience with CRM systems and lead tracking

(required) Understanding of

customer behavior in equipment sales (mowers, tractors, trailers)

is a plus What Success Looks Like Increased

qualified leads

from both websites Fully functional

CRM system capturing and tracking all leads Improved

conversion rates Growth in

online presence and brand awareness Measurable return on marketing spend