Associate Vice President For Enrollment Marketing & …, El Paso

Associate Vice President for Enrollment Marketing & Creative Services
About the Company
Well-established public research university
Industry
Higher Education
Type
Educational Institution
Founded
****
Employees
*********
Categories
Colleges & Universities
Education
El Paso
University of Texas
Specialties
science
technology
research
engineering and mathematics
liberal arts
athletics
health sciences
nursing
education
and community engagement
About the Role
The Company is in search of an Associate Vice President for Enrollment Marketing and Creative Services.
This senior leadership role is pivotal in overseeing all enrollment marketing activities and the creative team within the Division of Marketing and Communications.
The successful candidate will work closely with the marketing and communications leadership team and the Vice President of Enrollment Management to ensure the quality and delivery of marketing elements in the strategic enrollment plan.
A key focus will be on growing the company's institutional brand recognition in emerging and potential new markets, with the aim of diversifying and expanding the student body.
The ideal candidate will have a bachelor's degree in marketing, design, writing, or a related field, and a minimum of 7 years' progressive leadership experience in creative management.
Extensive knowledge of marketing best practices, a proven track record in leading creative professionals, and managing complex projects are essential.
Experience in higher education and/or with bicultural audiences is preferred.
The role also involves managing a team of creative services professionals, serving as the chief creative director for marketing plans, and fostering a culture of critique and feedback to ensure the team's understanding of enrollment needs and the consistency of quality.
The AVP will be responsible for the department budget, with a focus on maximizing the return on investment of resources.
Hiring Manager Title
Vice President of Marketing and Communications
Travel Percent
Less than 10%
Functions
Marketing
Education/Academic Administration