Digital Media Manager, Hawthorne

Who we are:

For 20 years, Allstar Product Group has been the leader in selling innovative products to the world. Our omni-channel approach to performance-based advertising enables us to maximize the potential of our brands, and has served as the catalyst to deepen partnerships with leading retailers across the globe.

This is a really exciting opportunity for an individual to play a key role on our marketing team and grow with Allstar.

Purpose and Scope:

This position is new to our performance-based advertising (PBA) function, and a critical part of our company’s future. We are looking for an experienced, data-driven, digital media guru who lives and breathes performance-based marketing. The right candidate will understand how to guide digital advertising agencies to create, execute, monitor, control, and maximize our digital media campaigns across all digital channels.

Responsibilities

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• Own relationships with digital advertising agencies
  
• Work with agencies to plan, present, execute and optimize all digital marketing, including, but not limited to; SEO/SEM, paid social media, display, branded content, emerging tech (voice, haptic, etc.)
  
• Measure and report performance of all digital media campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results
  
• Plan, execute, and measure digital media experiments and conversion tests
  
• Operate all digital marketing campaigns on scope, budget, and schedule
  
• Identify emerging technologies and bring thought leadership to the team