Email marketing specialist, Fremont

Key Responsibilities: - Develop and implement comprehensive email marketing strategies aligned with goals. - Design and send engaging email campaigns, including newsletters, promotional offers, and automated workflows. Write persuasive email copy tailored to the student audience and offerings. - Segment email lists based on user behavior, preferences, and demographics for targeted campaigns. - Utilize A/B testing to improve key metrics such as open rates, click-through rates, and conversions. - Analyze campaign performance data and provide actionable recommendations for optimization. - Collaborate with design teams to create visually appealing and mobile-responsive email templates. - Ensure all email campaigns comply with relevant regulations (e.g., GDPR, CAN-SPAM). - Stay updated on the latest trends in email marketing to maintain competitive strategies. Requirements: - Proven experience as an Email Marketing Specialist or in a similar role. - Proficiency in email marketing platforms such as Mailchimp, HubSpot, or Klaviyo. - Strong copywriting skills with an ability to craft engaging and persuasive content. - Experience with list segmentation, automation workflows, and personalization techniques. - Analytical mindset and proficiency in interpreting campaign performance metrics. - Familiarity with HTML/CSS for basic email customization. - Knowledge of email compliance laws and best practices. - Strong organizational skills and attention to detail. - Bonus: Experience in the education or e-learning industry.