Digital Program Manager, Automotive Retail Websites, Fountain Valley

This role is responsible for leading the strategy, execution, and optimization of retailer website programs and digital tools that support a strong online presence.
The position ensures seamless, high-performing digital experiences that drive customer engagement, brand consistency, and conversions across all retailer touchpoints.
Key areas of focus include website program management, digital retailing tools, inventory presentation, and business listings accuracy.
This role partners closely with internal teams, vendors, and retailers to deliver reliable, scalable, and data-driven digital solutions.
Key Responsibilities
Website Program Management
Oversee implementation, maintenance, and optimization of retailer websites within a certified digital marketing program
Ensure accuracy of incentives, offers, and content across all sites
Maintain compliance with brand standards and optimize overall user experience
Digital Tools & Retailing Platforms
Manage digital retailing solutions to support seamless online purchase experiences
Monitor platform performance, troubleshoot issues, and support retailer adoption
Oversee deployment and updates of integrated tools such as chat, trade-in, social, and reputation management
Inventory & Content Operations
Coordinate vehicle/product inventory imagery and ensure timely, high-quality uploads
Partner with vendors and retailers to maintain consistent and accurate digital merchandising
Business Listings & Local Presence
Ensure retailer business listings are accurate and consistent across all digital platforms
Optimize listings to improve local search visibility and build customer trust
Cross-Functional Collaboration
Collaborate with marketing, IT, analytics, and vendor partners to align digital initiatives
Serve as a liaison between internal teams, external vendors, and retailer stakeholders
Provide reporting, insights, and recommendations to improve program performance
Process Improvement & Operations
Drive enhancements to reporting tools, dashboards, and internal workflows
Support data integrity, compliance processes, and customer database management
Manage budgets, invoicing, and vendor coordination efforts
Qualifications
Bachelor's degree in Marketing, Business, Digital Media, or related field
3–5+ years of experience in digital marketing, website management, or retail/digital programs
Experience managing multiple platforms such as CMS, inventory systems, and digital tools
Strong understanding of SEO, local listings, and digital retailing best practices
Proven project management and organizational skills with attention to detail
Strong communication skills with ability to work across multiple stakeholders
Experience working with vendor partners or agencies preferred