Marketing Va (Shopify), Mccammon

Marketing VA (Shopify)
Full-time
AEST (Australian Eastern Standard Time)
We are looking for a strategic Marketing VA to help our distillery move from traditional sales to an evergreen, 24/7 sales engine .
While the founder remains the "face" of the brand in-store, your mission is to build, optimize, and manage the digital systems that sell our gin while we sleep.
Key Responsibilities
Shopify & Evergreen Ecosystem Management
Website Optimization: Enhance our Shopify store to maximize conversions.
This includes building out high-value, indexed content (blogs, guides) to drive organic traffic.
Omnichannel Integration: Ensure functional and optimized links across all sales channels: eBay, Google/YouTube, Pinterest, Meta (Facebook/Instagram), and Shop App.
Localization: Lead the creation of a Tagalog version of the website to tap into the massive Filipino gin-drinking community (both in Australia and the Philippines).
Analytics: Regularly analyze site performance, identify friction points, and implement fixes to improve the customer journey.
Performance Marketing & Sales Funnels
Google Ads: Review and optimize the existing Google Ads process to drive high-intent traffic directly to the Shopify store.
Funnel Creation: Build and manage multiple monthly sales campaigns and high-converting funnels.
Email & Automation: Establish a robust email capture process.
Build an e-marketing plan inspired by top-tier Australian distilleries.
Retention: Implement remarketing and retargeting strategies to re-engage visitors and recover abandoned carts.
Affiliate Growth: Scale traffic and sales efficiency to the point of being eligible for major affiliate marketing networks.
Social Media & Content Strategy
Cross-Channel Management: Maintain a schedule of 2–3 high-quality posts per week across Facebook, Instagram, LinkedIn, and Twitter/X.
Social Proof: Systematically source and highlight positive customer reviews.
Video Content: Build out "The Perfect Serve" series on YouTube, showcasing how to enjoy each of our unique gins.
Twitter/X Strategy: Research and execute a strategy similar to successful peers (e.g., buyginonline.com.au) to capture the "buy gin online" market.
Skills Required
Shopify Expert: Deep knowledge of Shopify apps, SEO, and multi-channel integration.
Digital Strategist: Proven experience building email funnels (Klaviyo preferred) and running Google Ads.
Culturally Fluent: Proficiency in Tagalog and/or deep understanding of the Filipino market is highly desirable.
Content Creator: Ability to take raw ideas and turn them into polished social media posts and blog content.
Data-Driven: Comfortable using Google Analytics and Shopify reports to justify decisions.
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