Vp, Portfolio Marketing - Infrastructure Construction, Irving

divh2VP, Portfolio Marketing - Infrastructure Construction/h2pThis role can be based in our Irving, TX office/ppInforma is a leading international events, digital services, and academic research group.
With revenues of c.4bn+/$5bn+ and 12,000 colleagues globally, Informas leading brands connect people with knowledge, helping businesses and professionals learn more, know more and do more across dozens of specialist markets and subject categories.
/ppWe achieve this through a broad range of products and services, including live, on-demand, and experience-led events, specialist media and content, expert and academic research, accredited training, digital demand generation services, audience development services, buyer intent platforms, and more.
/ph3Job Description/h3pstrongTeam Description/strong/ppPortfolio Marketing teams are responsible for driving revenue through customer engagement, brand growth, and sustained commercial impact within a defined industry portfolio.
Operating within a matrix structure, these teams collaborate with Group Marketing, Centers of Excellence, Sales, and other divisional marketing teams and portfolio functions to ensure alignment with global strategies and leverage shared expertise and platforms.
/ppstrongReporting Line/strong/ppDual Reporting directly to the Commercial Leader for the Portfolio dotted line to the Group CMO, with strong collaboration with Marketing COE leadership.
/ppstrongRole Description/strong/ppThe VP Portfolio Marketing - Infrastructure Construction, will also play a key role in the delivery of One Informa to the Informa Markets division and Infrastructure Construction portfolio.
One Informa is our 3-year transformation program that will deliver and market-leading marketing and an enhanced customer experience, simplify Informas operating model, reduce complexity, unify technology platforms, capitalize on our data capabilities and align all businesses more closely to Informas brand and growth priorities.
/ppThe Vice President Marketing - Infrastructure Construction, leads strategic marketing initiatives across their portfolio, to deliver revenue growth and ensure alignment with global branding strategy and divisional objectives.
They will need to deliver significant marketing transformation and innovation in partnership with the Global Marketing team.
/ppThis role is accountable for developing and executing high-impact marketing initiatives that drive revenues and meet portfolio KPIs by identifying how to engage and grow customer segments, ensuring the marketing team uses best practice tools and capabilities, that deliver measurable commercial outcomes.
/ppThe VP will champion innovation, embed leading practices, and promote continuous improvement within the portfolio.
They will lead portfolio marketing teams responsible for core marketing capabilities spanning strategy, planning, client, attendee, content, and audience marketing.
The role must both oversee delivery and transformation of these capabilities, ensuring an uplift in capability, innovation, and alignment with Informas Marketing Operating Model and Group priorities.
/ppAs a key member of the Portfolio Leadership Team, the VP partners with the Commercial Portfolio Leaders, and the Group CMO and CoEs to ensure that marketing drives measurable growth, competitive advantage, and customer value.
They will collaborate closely with senior Marketers from across the division and Group to ensure best practices and learnings are applied to deliver best in class marketing across Informa.
/ppstrongKey Responsibilities/strong/ppStrategic Leadership Vision/pulliDefine and execute a transformation-driven divisional marketing strategy, ensuring alignment with global objectives and local market requirements.
/liliEnsure strategic alignment with wider organizational objectives and interlocks with leadership peers.
/liliTake ownership of specialization in the portfolios industry and its dynamics within the relevant geography.
/liliEnsure the Marketing team are focused on marketing and customer insights and the changing needs of their audiences to deliver new product propositions, positioning and go to market strategies.
/liliChampion innovation within the portfolio, driving continuous improvement and thought leadership, particularly in the use of AI and agile marketing practices.
/li/ulpOperational Excellence/pulliLead marketing initiatives leveraging all relevant channels to achieve outlined objectives.
/liliOptimize the portfolio marketing approach in line with defined strategies and global branding standards.
/liliEnsure marketing investments deliver measurable ROI and support commercial growth, and that the marketers take fast action to correct where necessary/li/ulpLeadership Stakeholder Engagement/pulliBuild, lead and mentor a high performing portfolio marketing team, fostering a culture of curiosity, collaboration, and continuous learning.
/liliBuild relationships with leaders across the business to demonstrate the power of marketing at Informa.
/liliEnsure sufficient capabilities within the team to deliver on strategic objectives.
/liliCollaborate closely with other portfolio teams to share leading practices and engage with CoEs to leverage their expertise.
/liliPartner with Portfolio EVP / MD and commercial and sales teams to integrate marketing into business planning and execution and to ensure that Marketing is focused on delivering commercial and sales objectives.
/li/ulpInsights Value Delivery/pulliLead the development and monitoring of marketing performance metrics across the portfolio in partnership with the Group Marketing Performance CoE and Commercial Data.
/liliBring customer and industry insights and experience to build a leading practice marketing organization.
/liliTake a data-driven approach to continuously monitor marketing performance to inform wider strategy.
/liliShift the view of the value of marketing by measuring and communicating impact on commercial performance.
/li/ulh3Qualifications/h3pExperience Behavior/pulliSignificant experience in senior marketing leadership roles within complex, matrixed organizations.
/liliExpertise in agency and supplier performance management/liliProven ability to develop and execute integrated marketing strategies across multiple channels.
/liliStrong digital and data-driven marketing expertise, including campaign optimization and ROI measurement.
/liliDemonstrated ability to lead transformation and adopt new technologies and practices.
/liliHighly numerate with strong commercial acumen with experience developing business cases, managing budgets and delivering measurable outcomes.
/liliCollaborative and influential, skilled at building trust and alignment across diverse teams.
/liliInclusive and inspiring leader, committed to developing talent and building future marketing capability/liliEvents industry experience strongly preferred.
/li/ulh3Additional Information/h3pWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.
Heres some of what you can expect when you join us.
But dont just take our word for it see what our colleagues have to say at LifeAt.Informa.com/ppOur benefits include:/pullistrongFreedom flexibility:/strong colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns/lilistrongGreat community:/strong a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment/lilistrongBroader impact:/strong take up to four days per year to volunteer, with charity match funding available too/lilistrongCareer opportunity:/strong the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
When its time for the next step, we encourage and support internal job moves/lilistrongTime out:/strong 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year/liliCompetitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount/liliStrong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more/liliRecognition for great work, with global awards and kudos programs/liliAs an international company, the chance to collaborate with teams around the world/li/ulpstrongThe base salary range for this role is $170,000- $235,000/YR, depending on experience.
/strong/ppstrongThis posting will automatically expire on January 6, ****./strong/ppWere not solely focused on a checklist of skills.
We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.
If it sounds like a match and you have most although not all of the skills and experience listed, we welcome your application.
/ppAt Informa, youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.
As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.
This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of/p/div