PPC Manager, United States

Role Overview:

As our PPC Manager, you will be responsible for planning, executing, and optimizing paid search and social media campaigns. You’ll work closely with our marketing team to drive traffic, generate leads, and maximize ROI. This role requires a mix of analytical skills, creativity, and strategic thinking to deliver measurable results.

Key Responsibilities:

• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Conduct in-depth keyword research, competitor analysis, and audience targeting to optimize campaigns.
• Monitor, analyze, and report on campaign performance, making data-driven recommendations for improvement.
• Create compelling ad copy and assist in designing high-converting landing pages.
• Manage budgets, bids, and ad placements to maximize ROI.

Qualifications:

• Proven experience as a PPC Manager or similar role managing paid campaigns.
• Expertise in Google Ads, Bing Ads, and social media advertising platforms.
• Experience with A/B testing, landing page optimization, and conversion rate optimization.
• Excellent communication and project management skills.

Preferred Skills:

• Experience managing e-commerce, SaaS, or B2B marketing campaigns.
• Familiarity with automation tools for campaign optimization.
• Understanding of SEO principles to complement paid strategies.

Why Join Us:

• Competitive salary with performance-based bonuses.
• Flexible work hours and remote-friendly options.
• Professional development opportunities to grow your career.
• Health, dental, and vision benefits.