Sr. Manager - Ecommerce Content Strategy, Miami

MSC Cruises, the world's third largest cruise line brand, is expanding its eCommerce team in the USA.
Reporting to the Vice President of eCommerce, the Senior Manager of eCommerce Content develops, maintains, and executes the content strategy for msccruisesusa.com.
This position is responsible for understanding and communicating our brand and products, as well as driving our merchandising mix, from the category level, down to individual products.
This position strives to connect each customer with the products that best meet their needs, by focusing on the shopping experience to maximize conversion rates, revenue and ROI.
MSC Cruises USA is an equal opportunity employer that complies with EEOC rules and regulations.
It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law.
Our hiring decisions are based solely on merit, qualifications and business needs.
JOB PURPOSE
This position involves the following responsibilities:
Develop and implement content strategy to create compelling and engaging website experience for website visitors at all stages of user journey for maximum conversion.
Leverage analytics tools, such as Contentsquare and Google Analytics, to identify important insights, create success metrics, analyze performance, and make data-driven recommendations on opportunities to improve the user experience.
Manage the content governance model as well as the editorial and publishing calendar for the website to ensure content is up to date, relevant, and of value to target audiences.
Define the content style guide for authoring content via the Sitecore CMS including the selection of templates, components, and modules, and the parameters of the asset for copy, images, video, tagging, SEO metadata, etc.
Constantly evaluate and recommend improvements to navigation, taxonomy, and attribute adjustments, as well as CMS design and functionality upgrades.
Conduct ongoing site audits across entire user journey to ensure content accuracy, quality, and functional performance.
Work with SEO resources to develop and implement SEO strategy that positively impacts traffic, engagement, lead generation, and other established website KPIs.
Review site content for ADA compliance and lead efforts to ensure accessibility.
Independently manage internal / external resources to support unpredictable and dynamic projects with quick turnarounds, on time and within budget.
Coordinate the alignment with our corporate office for content localization.
QUALIFICATIONS
Bachelor's degree in English, Communications, Business Administration, Marketing or a relevant subject or 5+ years related experience.
Excellent verbal communication skills with a native command of the English language.
Strong skills in creating original content that targets a specific audience and meets company objectives.
Expertise using SEO best practices to write creative copy that includes effective keyword placement.
Knowledge of Google Analytics is a must, Contentsquare is desired.
Extremely computer literate, especially with how to write, interpret and edit HTML scripts, or batch upload data in CSV format.
Versed in the use of Content Management Systems (Sitecore experience a plus).
Able to lead and own projects with minimal supervision.
Strong leadership with track record of effective management.
Extreme Attention to detail.
Cruise and/or Travel industry experience a plus.
US passport or green card required.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Travel Arrangements
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