Sales Executive - Digital Tools, Lansing

Job Description
Sales Executive – Digital Tools
Company: FTE Factory Advisors
Location: Detroit Metropolitan Area, MI (Remote options available)
Employment Type: Full-time
Compensation: Base + Commission
Travel Requirement: Up to 50% (conferences, association events, client visits, plant walk-throughs)
About Us
FTE Factory Advisors helps manufacturing and operational organizations unlock higher performance through people-first strategies.
Our digital tools, FTE MicroLearning and Approachable AI, are built to make operational improvement practical at scale.
The Opportunity
We are hiring a Sales Executive to own revenue growth for FTE MicroLearning and Approachable AI across manufacturing, industrial, and operations-heavy environments.
What You Will Do
Own the full sales cycle for FTE MicroLearning and Approachable AI.
Close new MicroLearning business across manufacturing, industrial, and operations-heavy environments.
Build and manage pipeline through targeted outbound.
Attend and actively sell at manufacturing conferences, industry association events, client site visits, and plant walk-throughs.
Lead structured discovery to identify performance gaps MicroLearning solves and quantify business impact.
Partner closely with the Director of MicroLearning Sales, Managing Directors, and Marketing & Product teams.
Maintain strong CRM discipline in HubSpot.
Measured On / Key Performance Indicators
New MicroLearning revenue closed
Pipeline value and conversion efficiency
Deal velocity (time from initial conversation to close)
Pilot-to-paid conversion rate
Expansion opportunities generated
Requirements
3–5 years of successful B2B sales experience, ideally selling digital solutions.
Proven sales closer with a track record of owning deals end-to-end.
Comfortable selling to senior manufacturing and operations leaders.
Strong sales discipline and accountability.
Working knowledge of manufacturing environments.
Consistent history of meeting or exceeding sales targets.
Hunter mentality — you enjoy prospecting, building new relationships, and converting cold leads into long-term customers.
Clear, compelling communicator.
Benefits
Sell practical digital tools that solve real manufacturing problems.
Be on a fast-growing team focused on revitalizing American manufacturing.
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