Website Developer, Lincoln

About The Role

The Web Developer is responsible for supporting the stability, accuracy, and efficiency of Charlie Health’s WordPress platform and analytics infrastructure. This role assists with day-to-day site operations including structured content updates, A/B test execution, tracking integrity across GA4 and third-party tools, and performance maintenance. They will also contribute to scaling content frameworks, modernizing legacy code using LLM tools, and identifying opportunities to automate manual workflows. This role enables the web team to reduce technical debt, improve development velocity, and focus on strategic growth initiatives.

We’re a team of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. If you’re inspired by our mission and energized by the opportunity to increase access to mental healthcare and impact millions of lives in a profound way, apply today.

Responsibilities

Review and understand the site’s codebase, theme structure, deployment process, and server architecture
Assist with content updates using WordPress (ACF-based), including bulk imports and templated workflows
Participate in A/B test setup and deployment via VWO; assist with test QA and post-test reporting
Consolidate and maintain internal documentation for tracking specs, workflows, and development standards
Manage tracking configurations and monitor health of tools like GA4, Osano, and VWO
Independently QA UTM and tracking data; implement lightweight automation for reporting and validation
Own execution of structured content updates and plugin maintenance with minimal oversight
Support rollout of programmatic SEO by assisting with templating, page creation, and QA
Use LLM tools to refactor and modernize portions of the existing codebase
Propose and implement base theme improvements for performance, maintainability, and scalability
Maintain and execute updates across Charlie Health subdomains (content and code)
Identify and propose automation opportunities to reduce manual maintenance and improve efficiency

Requirements

1-3 years of experience working in WordPress theme development or related environments
Proficiency in HTML, CSS, JavaScript, and PHP
Familiarity with WordPress theme structure, ACF, multisite environments, and WP Engine or similar webhosts
Experience with analytics and tracking tools (GA4, Freshpaint, Osano, or equivalent)
Experience with A/B testing platforms (ideally VWO) including setup and monitoring
Ability to read and optimize legacy codebases, ideally with use of modern dev tools and LLMs
Strong QA and troubleshooting skills across both content and code workflows
Demonstrated ability to manage structured content updates and handle plugin maintenance safely
Attention to detail in formatting, testing, and documentation
Strong written communication skills for SOPs, change logs, and technical documentation
Self-starter capable of managing time effectively and identifying process improvement opportunities
Bonus: Experience with performance optimization (Lighthouse audits, lazy loading, caching) and automation tools