Sales Development Representative - LIONS Intelligence | …, New York

Job Description

Compensation & Work Arrangement

Salary Range: $55,000 — $65,000 annually, commensurate with experience

Additional Compensation: Performance-based commission structure

Location: Based at our Informa New York office

Work Model: Hybrid schedule (combination of in-office and remote work)

Application Deadline: June 30, 2025

About the Role

We're looking for a dynamic Sales Development Representative (SDR) to join our growing intelligence subscription team in New York, selling Lions Intelligence. In this role, you'll support the selling of our premium intelligence products into agencies, brands and media owners across the Americas region. You'll be the critical first point of contact for potential clients, responsible for qualifying inbound leads, generating outbound opportunities, and booking meetings to support pipeline growth and conversion. Your work will play a key role in expanding our reach and accelerating business growth in the competitive creative marketing intelligence space.

Key Responsibilities

Lead Generation & Pipeline Management

Build and manage a qualified pipeline of potential customers through strategic prospecting and research

Develop and implement targeted outreach strategies to identify decision-makers within prospect organizations

Maintain accurate records in our CRM system to ensure seamless handoffs to Account Executives

Collaborate with marketing to leverage campaigns and events for lead generation

Conduct thorough research on prospects to personalize outreach and increase engagement rates

Inbound Lead Qualification

Respond promptly to inbound leads—qualify them and book product tour meetings

Conduct initial discovery calls to understand prospect needs and pain points

Assess prospect fit against ideal customer profile criteria

Articulate the value proposition of Lions Intelligence to different stakeholders

Effectively communicate how our solutions address specific industry challenges

Performance & Reporting

Accurately forecast weekly and monthly performance metrics

Track and report on key performance indicators (KPIs) including calls made, emails sent, meetings booked, and conversion rates

Analyze performance data to continuously refine outreach strategies

Participate in regular pipeline reviews with sales leadership

Identify trends and opportunities to improve conversion rates

Sales Development

Overachieve on set KPIs to help drive your annual sales target

Develop a deep understanding of the Lions Intelligence product suite and value proposition

Stay informed about industry trends, competitor offerings, and market developments

Collaborate with Account Executives to ensure smooth transition of qualified leads

Participate in regular training to enhance product knowledge and sales techniques

Team Contribution

Actively promote and support diversity, equity, and inclusion within the team and in customer interactions

Share best practices and learnings with the broader sales organization

Contribute to a positive and collaborative team culture

Participate in team meetings and brainstorming sessions

Support company initiatives and represent the brand professionally at all times