Marketing Manager V, Mountain View, CA

A client with Kforce is seeking a Marketing Manager V to join their team in Mountain View, CA. Summary: The Services Product Marketing team is seeking an 8-month parental leave coverage for the Head of Product Marketing for the client's Business Credit Card (July 2026 - February 2027). This person is a seasoned product marketer with deep expertise in credit cards, with a strong preference for experience in small business cards. You will be challenged to think boldly, move fast, and have a big impact on our customers' lives, their livelihoods, and the product trajectory. Responsibilities include:

• Develop the GTM strategy for the product: From customer insights through to channel execution, creating the strategy and implementation plan to deliver on business goals
• Accountable for marketing outcomes: Lead the marketing teams to deliver strong outcomes on bold business goals
• Understand market insights to guide strategic decisions: defining target customers and key segments, understanding the competitive landscape, commissioning market research, and conducting analyses on customers to further refine insights
• Enhance credit card value proposition: Develop new offers (internal and external), identify new features backed in insights, establish learning agendas to inform product refinement and coordinate new capabilities to support product features
• Consistently uses a data-driven approach to support ideas, proposals, and decision making
• Starts with the customer and works backwards; Serves as a consistent voice and champion of customer needs throughout the business
• 10+ years of experience in product marketing for credit cards, both in zero to one, and to scale
• Functional expertise in product marketing, acquisition marketing, designing and evolving customer value
• Experience in defining target metrics to measure performance such as funnel performance, ROI, growth, etc.
• Ability to develop strong business cases using a strategic view of the competitive landscape; Identifies target customer segments, and develops plans on where and how to win
• Able to develop a clear vision and distinctive strategy for the success of the business; Able to approach using a highly structured thought process
• Strategic self-starter with a high degree of energy and dedication; Acts with a sense of urgency; Sets and achieves realistically aggressive goals
• Strong executive presence with the ability to crisply articulate the most important details in a compelling narrative to a diverse set of audiences across levels and functional areas
• Comfortable working within a matrixed environment and can easily adapt their style to resonate with a wide range of stakeholder groups, rolling up their sleeve