Business Professional - Marketing Campaign Analyst …, New Jersey

Marketing Campaign Analyst

Job Description:

This position is responsible for providing the enterprise lines of business with analysis related to market share, market segmentation, marketing campaigns and or other measures of business performance. They will work closely with other departments to ensure data quality, accuracy, timely and targeted analysis to answer business questions/testing business hypothesis. In addition, this position will serve as the analytics lead to plan, develop, execute, and analyze OMNI channel member and prospect marketing/communication journeys in support of all lines of business.

Major Responsibilities

Uses data, historical performance, past experience and marketing acumen to proactively identify opportunities to drive growth within key strategic initiatives.

Development and execution of customer relationship management strategies, leveraging 1st and 3rd party data to identify target audiences, design personalized journeys, and deploy engaging content for Email, SMS, Social and Direct Mail campaigns (OMNI Channel).

Utilize 1st and 3rd party data sources to identify and target quality audiences, in addition to data hygiene and data quality through data analysis and validation.

Journey development, validation, enhancement, and curation through CRM platform to provide incremental retention and acquisition.

Monitor, analyze, and report on the performance of lifecycle marketing initiatives, making data driven decisions to optimize campaigns and strategies.

Consult with key stakeholders to determine how we can support their business needs through member and prospect data analysis.

Develop strategies to identify potential buyers for our ancillary product offerings such as Dental and Vision.

Develop and enhance predictive models to enhance our go to market target audience and answer specific business questions.

Work with cross functional teams includes sales teams to manage key data processes that support overall acquisition, retention, new product development and sales efforts.

Translate data into innovative analysis/reports and communicate strategic information to business leadership and respective team members.

Qualifications

High School Diploma/GED Required

Bachelor’s degree preferred or relevant experience in lieu of degree · 5+ years of experience in Marketing, Information system, business, project management, or data analytics.

Knowledge

General understanding of model development and implementation

Experience with analytical software such as SAS, SPSS

Experience with database queries using SQL

Requires strong knowledge of research techniques and resources.

Experience with marketing automation tools and Salesforce suite of products.

Skills and Abilities

Strong organizational and time-management skills with the ability to manage multiple projects simultaneously.

Excellent communication skills to collaborate with diverse teams and present insights effectively.

Detail-oriented with a problem-solving mindset and a passion for data-driven decision-making.

Since 1995, iTech Solutions Inc., has been providing IT Consulting and Direct Hire Services to the Insurance, Financial, Communications, Manufacturing and Government sectors with local offices in Connecticut, Minnesota, Colorado, Massachusetts, Tennessee, North Carolina, and New Jersey / Pennsylvania area. 

Our recruiting strategy is simple, if you want to find qualified IT professionals then use IT professionals to find them.   So at iTech Solutions, our personnel are all career IT professionals with a wide range of IT experience.  We can honestly say our staff understands the technologies, the complexities of finding and selecting the appropriate personnel and the pressures of running successful IT projects.  

 

Employer will not sponsor applicants for any employment visas, at hiring or in the future, including but not limited to H-1B visas. Corp-to-Corp or subcontract personnel will not be considered for this position.

 

iTech Solutions, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, age, protected veterans or individuals with disabilities.