Web Analyst for Data-Driven Growth and Optimization, Norfolk

Company: Centeda
Position type: Full-time, Remote
Location: United States (Remote)

Web Analyst

Data is our compass. We are looking for a Web Analyst who can turn raw data into actionable insights that drive growth and optimization strategies across our digital products. In this role, you will work closely with marketing, product, and engineering teams to ensure that data is accurately collected, analyzed, and transformed into clear business recommendations.

As a Web Analyst, you will be responsible for setting up and managing tracking systems to ensure reliable and consistent data collection. You will analyze user behavior across websites and digital platforms to identify friction points in the conversion funnel and uncover opportunities for optimization. Your insights will directly influence product decisions, marketing strategies, and experimentation efforts.

What you’ll do:
- Set up, configure, and manage tracking through Google Tag Manager and Google Analytics 4
- Ensure data accuracy and consistency across analytics platforms
- Analyze user behavior and conversion funnels to identify performance issues and opportunities
- Design, execute, and monitor A/B tests to optimize landing pages and product features
- Evaluate experiment results and provide clear recommendations
- Create automated dashboards and reports for marketing and product teams
- Collaborate with stakeholders to define metrics, KPIs, and success criteria
- Translate complex datasets into understandable insights for non-technical audiences

Requirements:
- Expertise in Google Analytics 4, Google Tag Manager, and BigQuery
- Strong knowledge of SQL and data visualization tools such as Tableau, Looker, or Power BI
- Ability to translate complex data into clear, actionable business recommendations
- Experience working with conversion rate optimization (CRO) frameworks
- Strong analytical mindset and attention to detail
- Ability to work independently in a remote, cross-functional environment

This is a remote, full-time position focused on data-driven decision-making and continuous optimization.

Learn more about the company at https://centeda.com/