Free People Digital Optimization Analyst, Pennsylvania

Role Summary:
Free People is looking for a Digital Optimization Analyst to join our Analytics team. The right candidate will possess a balance of analytical skills and strategic curiosity.

 

This role plays an integral part in driving digital strategy by carrying out analyses and working closely with the larger Digital team to implement optimizations on the website and app that support customer acquisition and retention and drive topline brand growth. The Analyst will contribute to an environment of fact-based, data-driven decision-making within the Free People brand, leveraging URBN’s rich first-party data to uncover global trends across marketing and ecommerce.

 

The Analytics team is part of the integrated Free People Digital Team which includes Marketing, Content, Consumer Insights and UX. We collaborate with a wide range of cross-functional teams and leadership across Free People and URBN to share action-oriented insights and drive the direct business.

Role Responsibilities:
Analyze browser behavior and purchase patterns across Free People’s site and app to understand customer mindset, identify patterns and friction points, and provide actionable recommendations

Support Free People’s A/B and multivariate test program, including performance analysis, behavioral insights, and interpreting business impact

Collaborate on planning and QA of A/B tests, partnering on hypothesis development, variation refinement and cross-functional communication

Develop, distribute, and maintain enterprise-wide reporting, measurement methodologies, and KPIs

Lead ideation and creation of new high-impact reporting views and visualizations

Assist in QA of onsite tagging and lead communication to flag and resolve issues

Partner frequently with creative, web content, and merchandising teams at Free People to collaborate on site strategy, as well as digital analytics groups URBN-wide to share learnings and best practices

Turn quantitative insights into qualitative recommendations and distill data down to actionable opportunities through clear delivery and communication skills

Role Qualifications:
Qualifications:

Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field

Strong aptitude for reading and understanding quantitative data with curiosity about how users behave and what drives their decisions

At minimum two (2) years analyzing data and translating insights into stories with actionable recommendations, preferably in retail or ecommerce environment

Experience writing and executing queries in a database environment (SQL/SAS/R or similar)

Advanced Microsoft Excel skills

Exceptional attention to detail and strong ability to juggle multiple priorities at once

Strong communication skills to champion data in a creative organization

Collaborative personality with the ability to also work independently

Ability to thrive in a fast-paced, results-oriented organization

 

Preferred Skills:

Experience using a data visualization tool (Tableau, Qlik, Domo)

Experience with digital analytics applications (Google Analytics, Adobe Omniture, etc.) measuring site performance and engagement

Working knowledge of A/B testing principles, including test design, segmentation, statistical significance, and interpretation of behavioral outcomes

Project management or cross-functional stakeholder coordination experience

 

#LI-AZ1

The Perks:
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit

EEO Statement:
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.