Digital Media Planner, Virginia

Job Description

Position: Digital Media Planner (no West Coast candidates will be considered - only East and as far as Central,

Must Have

Creative and copy writing skills

Digital Media Planning and Executing

Placing ads on SM Channels such as Meta, Tik Tok, Google

rich media, dynamic creative, mobile and video ads units

Strong Computer Skills: MS Office, Adobe Suite, Google Analytics and prefer Salesforce

 

Nice To Have

Ad Agency experience

 

Position Summary

Develop and Execute Digital Media Campaigns

Assist in researching and assessing options for media plans based on the objectives

Develop and edit content

Gather ad specifications, collect creative assets, release assets to partners/vendors

Develop and execute AB tests and perform QA on ad creative to ensure specifications are met

Interact with internal and external partners to evaluate, implement, and maintain a media plan

Resolve technical and performance issues

Lead day-to-day campaign executions

Optimize campaign performance based on KPIs

Participate in ad hoc projects to help grow Client’s digital efforts

Report and analyze campaign performance

Collect data need for post campaign reports and develop readouts for campaign owners including samples, highlights and recommendations

Resolve any tracking and reporting discrepancies with analytics tools and/or partners/vendors

Analyze data, thinking creatively and designing innovative strategies to make sure campaigns effectively reach their target audience

Provide operational support

Vendor management

Process new contract and revisions into management system

Maintain/Create/Update monthly campaign schedules and ensure projects and campaigns stay on track

Minimum Qualifications

2-3 years digital media operations experience

Ad Agency experience preferred

Experience executing ads on SM channels such as Meta, Tik Tok, Google

Exceptional attention to detail and follow through

Excellent analytical and problem-solving skills

Creative and copy writing skills (samples will be required during the interview process)

Understanding of rich media, dynamic creative, mobile and video ads units

Fluency with MS Office (Excel, PowerPoint, Word, Outlook)

Adobe Analytics Suite or Google Analytics required

Omni-cloud marketing platform such as Salesforce preferred