Market Data Analyst, Virginia

Title: Market Data Analyst

Location: Remote – Must reside within eligible U.S. states across multiple regions

Description:

The Market Data Analyst plays a strategic role in evaluating and enhancing the performance of marketing initiatives through advanced analytics. This position supports cross-functional marketing and product teams by delivering data-driven insights that inform decisions and improve business outcomes. Responsibilities include analyzing campaign performance, developing reporting tools, refining customer segmentation, optimizing attribution models, and leading experimentation initiatives. The ideal candidate brings deep expertise in marketing analytics and data visualization, paired with strong communication skills and a business-driven mindset.

Required Skills:

5–7+ years of experience in marketing analytics, preferably within digital or e-commerce environments

Bachelor’s degree in marketing, statistics, economics, mathematics, or a related field (Master’s degree preferred)

Proficiency in SQL and one or more data analysis tools (e.g., Python or R)

Strong experience with data visualization platforms (e.g., Tableau or equivalent tools)

Understanding of web analytics systems and tools for data tagging and measurement

Familiarity with marketing automation platforms and A/B testing strategies

Ability to communicate data insights to technical and business stakeholders clearly

Strong problem-solving ability with a mindset for continuous optimization

Solid knowledge of customer metrics including CAC, CLTV, ROAS, and conversion rates

Business acumen and experience working in cross-functional environments

Desired Skills:

Experience designing and implementing marketing attribution models

Exposure to Media Mix Modeling or related marketing measurement techniques

Ability to lead experimentation and analyze test outcomes to inform marketing strategy

Strong understanding of customer segmentation and behavioral targeting

Employment Type:

Perm/ Full-Time

Compensation:

Salary range: $140K – $160K (includes bonus and LTE) per year

Benefits:

A comprehensive benefits package is offered, reach out to your (url removed) to find out more.

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