Digital Analytics Consultant, Texas

Job Description: Digital Analytics Consultant
Onsite/Hybrid (3 days in the office) - Plano, TX
Experience 6-10 years
BGV Fully cleared before onboarding

MAX SUPPLIER BILL RATE - /HR

Required Skills:
1. Adobe Analytics
2. AEP (Adobe Experience Platform)
3. AEM (Adobe Experience Manager)

Job Description / Responsibilities:

We are looking for a talented Digital Analyst to join our team, specializing in reporting, analysis, measurement, testing, and optimization. A successful candidate will possess extensive experience with the Adobe ecosystem, utilizing tools such as Adobe Analytics, Adobe Warehouse, Adobe Target, Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), Adobe Customer Journey Analytics (CJA), Adobe Commerce, and others. The candidate should require minimal guidance to build reports, present detailed analysis, and provide recommendations. This role involves collaboration with various teams to promote data-driven decision-making and enhance operational efficiency.

Data Analysis and Reporting:
- Analyze website traffic, user behavior, and conversion data to identify trends and opportunities for improvement.
- Design and maintain Adobe reports and dashboards to track KPIs, business trends, and other significant metrics.
- Experience in Cross- channel Analysis, Data integration for comprehensive Analysis, Journey Mapping and Segmentation.
- Provide tagging requirements to the implementation team.
Measurement and Optimization:
- Develop measurement plans and oversee data quality processes.
- Perform thorough analyses to pinpoint areas for improvement and suggest actionable solutions.
A/B Testing and Personalization:
- Coordinate, implement, and analyze A/B tests and personalized experiences within Adobe Target.
- Align with business on test objectives, identify target audiences, and suggest variations for testing.
- Monitor and analyze test results to identify winning variations and enhance future campaigns.
Continuous Improvement:
- Stay up to date with the latest best practices and features within Adobe Target and the broader digital marketing field.
- Continuously improve the effectiveness of personalization and optimization programs.

Process Improvement:
- Identify and implement opportunities for operational excellence and process optimization in analytics and data management.
Years of Experience: 6-10 Years of Experience