Amazon Advertising/ Retail Media Manager (Global), Latin America

Amazon Advertising / Retail Media Manager Location: 100% Remote (Open Worldwide) Contract Type: Independent Contractor Agreement Compensation: $2.000 - $5.000 Usd Monthly Based on Experience About the Role We are seeking a highly skilled Amazon Advertising / Retail Media Manager to take full ownership of our Amazon advertising function and bring it in-house. This is a critical, high-impact role focused on replacing external agency support with a dedicated expert who can drive performance, efficiency, and long-term growth. You will be responsible for managing and optimizing large-scale Amazon advertising campaigns across a diverse product catalog, while aligning closely with broader business objectives such as inventory planning, pricing, and promotions. Key Responsibilities Campaign Strategy&Execution Build and manage full-funnel Amazon advertising strategies across a catalog of 50 SKUs Structure campaigns effectively, including keyword segmentation, match type allocation, and campaign hierarchy across Sponsored Products, Sponsored Brands, and Sponsored Display Adapt campaign structures and strategies based on platform differences (Vendor Central vs. Seller Central) Continuously optimize campaigns to improve performance, scalability, and efficiency Search Term&Keyword Management Conduct ongoing search term harvesting to identify new keyword opportunities Implement and maintain robust negative keyword strategies to reduce waste and prevent campaign cannibalization Establish clear thresholds and performance benchmarks to guide optimization decisions Regularly audit and refine keyword structures to maximize relevance and return Budget Management&Performance Optimization Manage and allocate significant monthly advertising budgets across multiple campaign types Monitor key performance metrics such as ACOS, TACOS, and ROAS, and communicate insights effectively to stakeholders Make data-driven decisions on budget reallocation to maximize return and support growth objectives Identify scaling opportunities while maintaining efficiency targets Ranking Strategy&Product Lifecycle Management Develop tailored advertising strategies for new product launches versus established ASINs Support organic ranking improvements through strategic paid media efforts Align advertising initiatives with broader catalog growth and lifecycle strategies Retail&Cross-Functional Alignment Collaborate with internal teams to align advertising with inventory levels, pricing strategies, and promotional calendars Provide insights that inform retail decisions, ensuring advertising supports overall business performance Coordinate closely with stakeholders to ensure seamless execution across all channels Systems&Process Development Build and document scalable processes, workflows, and best practices for in-house advertising operations Analyze performance data and translate insights into actionable strategies Continuously test, learn, and implement improvements across campaigns and systems Qualifications&Requirements Proven experience managing Amazon advertising for CPG or multi-SKU brands (50 SKUs preferred) Strong expertise across Sponsored Ads (Products, Brands, Display) and retail media strategy Experience working within both Seller Central and/or Vendor Central environments Demonstrated ability to manage and optimize large advertising budgets Deep understanding of keyword strategy, search term analysis, and campaign structure Strong analytical mindset with the ability to interpret performance metrics and drive decisions Experience aligning advertising strategy with broader business functions such as inventory, pricing, and promotions Highly organized, detail-oriented, and capable of operating independently in a remote environment What We’re Looking For This role is ideal for a hands-on operator and strategic thinker who thrives in ownership-driven environments. You should be comfortable building systems from the ground up, optimizing performance at scale, and making data-driven decisions that directly impact revenue and profitability. If you’re excited about taking full control of Amazon advertising, replacing an agency, and building a high-performing in-house function — this is a unique opportunity to make a meaningful impact.