Performance Media Manager, California

Job Title: Performance Media Manager

Location: San Jose, CA 95110 or San Francisco, CA 94107 (Hybrid – 2-3 days/week onsite)

Duration: 12 months

Contract Type: W2 only

Pay Rate: $63.38/Hour

 

Duties:

As Performance Media Manager you will be accountable for driving acquisition and engagement programs for Client’s Document Cloud products. We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches.

In this critical role, you’ll focus on building innovative performance media programs and relevant customer experiences to drive acquisition of new customers.

Your challenge is to develop a performance media strategy and grow annual recurring revenue (ARR).

You’ll be helping to shape customer marketing strategy across paid social, and programmatic media. In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Adobe Studio, Business Unit, and Web teams.

 

Responsibilities:

Actively support Campaign and Go-to-Market team’s objectives including direct response acquisition campaigns (paid and free users), as well as engagement and retention for existing client’s customers.

Receive and interpret briefs; tactically plan, launch and optimize media channels within a media campaign

Upload assets into internal creative tool for trafficking

Go into paid social platforms to QA campaign and creative set-up

Develop and execute detailed testing plans, including tracking and measurement

Own 1st party audience targeting segmentation and suppression strategy

Play a role in Ad Operations, Trafficking Programmatic Display campaigns in our 3rd Party Ad Server to align with our personalization/segmentation strategy

Manage and partner with our internal Programmatic Trade Desk, as well as external agencies to plan and optimize performance media campaigns across display, video, and paid social.

Craft meaningful insights for weekly and quarterly reports

Support quarterly business reviews and campaign wrap-ups

Regularly contribute to media standards and campaign processes

Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets

Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion

Continuously test creative and placements

 

Required Skills:

Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency.

Proven expertise in performance media, across Programmatic Display, and Paid Social, particularly in creative trafficking across channels.

In-platform buying experience in DSP Platforms and Paid Social platforms a definite plus, (DV360, Trade Desk, Facebook/Instagram, LinkedIn, Google Ads); Paid Search knowledge helpful, but not essential for this role.

Ability to learn our technology, products, and systems quickly

Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action

Ability to work effectively within a team in a fast-paced, growth environment

Ability to plan, manage and work on multiple projects and schedules

Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail

Clear communicator to deliver POVs with solid rationale

Ambition to grow with the company and take on more responsibility

 

Education:

5+ years of digital media experience

Bachelor's Degree or higher