Marketing Program Manager, San Jose

Company Description
dashmoto is redefining urban mobility through design-led, high-performance 3-wheel seated electric scooters.
As we scale across the U.S., we are building a powerful on-ground ambassador network to drive real-world engagement, product discovery, and conversion.
Role Description
We're looking for a Marketing Program Manager (Field Growth & Community), to build, operate, and scale dashmoto's field-based growth initiatives - starting with our ambassador and experiential activation program (first in California and the nationally based on success).
While the ambassador program will be the key initial focus, this role is designed to evolve into a broader operational growth leadership position spanning:
field activations
community and owner engagement
experiential marketing programs
CRM and lead funnel operations
partnership activations
regional growth initiatives
scalable customer acquisition experiments
This is not a traditional "street team" management role.
It is a hybrid operational marketing, field growth, and lead-conversion role focused on building a scalable acquisition channel that connects real-world engagement with measurable business outcomes.
You will oversee the systems, teams, and operational workflows that move potential customers from first interaction ? test ride ? qualified lead ? purchase.
Key Responsibilities
1. Build & Scale Field Growth Programs
Recruit, onboard, train, and manage ambassador and field activation teams across California (and nationally based on success)
Develop scalable systems, playbooks, onboarding processes, and operational standards
Structure teams, territories, schedules, and deployment strategies for maximum effectiveness
Help shape the long-term evolution of dashmoto's field growth and community strategy
2. Field Operations & Experiential Activations
Plan and execute on-ground activations including events, community rides, pop-ups, beach/trail activations, partnerships, and high-foot-traffic engagements
Ensure consistent, premium customer interactions and brand representation
Optimize locations, timing, staffing, and activation formats based on performance data
Coordinate operational logistics for test rides, safety, waivers, and lead capture
3. CRM, Funnel & Lead Conversion Ownership
Own the operational coordination of the lead funnel from first interaction through to conversion
Manage CRM systems, reporting, lead tracking, and attribution
Oversee ambassador-specific codes, landing pages, and customer tracking workflows
Coordinate follow-up processes across SMS, email, phone, retargeting, demos, and nurture sequences
Help develop lead scoring, follow-up cadence, and conversion optimization systems
Track and improve:
lead capture rate
test ride conversion
follow-up engagement
time-to-conversion
CAC performance
4. Team Performance & Incentive Management
Manage ambassador compensation and incentive structures tied to performance outcomes
Track individual and team KPIs
Identify high-performing ambassadors and develop scalable best practices
Support the development of team leads and regional leaders as the program expands
5. Customer Experience Oversight
Ensure the customer journey feels premium, consultative, and highly personalized
Support customers through discovery, test rides, and follow-up engagement
Work closely with Sales to ensure high-intent leads are effectively nurtured and converted
Maintain strong customer experience standards throughout the funnel
6. Cross-Functional Collaboration
Partner closely with Marketing, Sales & Customer Experience
Align field activations with campaigns, launches, partnerships, and brand initiatives
Feed real-world customer insights back into growth, product, and marketing strategy
Assist in evaluating CAC and channel effectiveness relative to other acquisition channels
7. Expansion & Scale
Build systems designed to scale nationally
Help validate and refine pilot programs before broader rollout
Support expansion into additional markets beyond California, including future regional programs
Assist in building scalable regional leadership structures as the company grows
What We're Looking For
3+ years experience in:
field marketing
experiential marketing
growth operations
community programs
sales operations
or distributed team management
Proven ability to build and manage operational programs in fast-moving environments
Strong understanding of CRM systems (Hubspot is a bonus), lead funnels, and customer lifecycle management
Comfortable balancing strategic thinking with hands-on execution
Strong organizational and operational discipline
Data-driven with a bias toward testing, iteration, and optimization
Excellent communication and leadership skills
Comfortable working evenings/weekends during activations and events when required
Bonus Experience
Mobility, EV, consumer tech, luxury retail, hospitality, or lifestyle brands
Community-led growth or ambassador programs
High-ticket or consultative sales environments
Event activations and experiential campaigns
What Success Looks Like
A scalable, high-performing field growth operation across California
Strong pipeline of qualified leads generated through experiential activations
Measurable improvement in funnel conversion and CAC performance
Repeatable systems ready for expansion into additional markets
Premium customer experiences that strengthen the dashmoto brand and community
Why This Role Matters
This role sits at the intersection of growth, operations, community, and customer experience.Youwon'tsimply be managingambassadors,you'llbe helping build andvalidatea scalable acquisition and engagement channel that could become a major part ofdashmoto'snational growth strategy.