Product Marketing Manager, Cortex XDR, California

Job Description

Your Career

As a Product Marketing Manager at Palo Alto Networks, you will play a key role in planning and executing the product marketing strategy for our Cortex offerings. You will be the expert, voice, and go-to-market driver for Cortex’s XDR capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.

Your Impact

Apply your security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas

Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities

Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present

Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams

Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales

Represent the company in customer engagements and at events, to evangelize our point of view

Track the XDR/EDR market and competitive landscape in collaboration with product, marketing, and sales leadership