Product Marketing Manager, California

Job Description

Your Career

You will work closely with marketing, product management, campaigns, industry analysts, sales, customers and technology partners, to deeply understand our target audience, their key security issues and the competitive landscape

This knowledge will empower you to define our unique value proposition then drive messaging, content creation, thought leadership, sales enablement and competitive analysis for the product line that you are responsible for

Building and executing plans that cross different functional groups, including product management, go to market, sales, and analyst relations

Your Impact

Working closely with key stakeholders to develop and execute your strategy, your success will drive innovation and establish Palo Alto Networks as the clear leader in the prevention of Advanced Threats

Establish the unique value proposition and messaging for your product line, with a clear understanding of the target markets and buyer personas

Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video

Launch products and collaborate with field teams to execute marketing campaigns to deliver on awareness and pipeline targets

Enable the sales and channel teams to understand, present and become subject matter experts in IPS and Sandboxing

Represent the company in customer engagements and at events, to evangelize our point of view and be recognized as an expert in your industry