Director Data Strategy - Marketing Personalization :: …, Bethesda

Ark Solutions Inc is looking Director Data Strategy - Marketing Personalization!

Position: Director Data Strategy - Marketing Personalization

Location: Bethesda, MD (Hybrid)

Duration: 12+ Months and possibility of extension

Description:

We are looking for a Director, Data Strategy – Marketing Personalization to join the Global Intelligence Products (GIP) organization and lead our data strategy & management for all customer data personalization needs. This pivotal role centers on crafting data strategies to refine targeted marketing and foster personalized customer experiences. The Director will drive data requirements for the company's Marketing & Personalization Acceleration (MAPA) program across all paid & owned channels, focusing on effective data collection, curation, and activation to enable prioritized use cases for revenue growth.

 

The Director will implement advanced audience data management, segmentation and marketing measurement strategies, using data insights to enhance personalized campaigns and content generation, working closely with cross-functional teams from marketing, digital, and technology organizations. Moreover, the Director will lead efforts to enhance data platforms including cloud data warehouses and real-time customer data platform (CDP), leveraging the latest technologies for sophisticated marketing personalization.

 

Day-to-day Responsibilities:

Primary Leadership Activities:

Provide leadership, consulting, and information expertise to achieve the goals for Data Management:

Data and Analytics Infrastructure: Work with Analytics and IT teams to develop and deploy an effective marketing data and customer analytics infrastructure.

Contribute to data strategy, data management, and enhanced data products for use by the Marketing discipline.

Oversee the broader data strategy and effectively prioritize implementation tactics for media data to ensure they are in line with overall organizational goals and long-term business strategies.

Work closely with the marketing and analytics teams to identify key performance indicators (KPIs) and data requirements necessary for optimizing segmentation strategies and enhancing ROI.

Manage vendors/technical staff to build the infrastructure to support data & reporting solutions in AWS, Snowflake, Tableau, Python, etc.

Oversee development of systems and technologies that reduce manual processes and data quality issues relating to data capture.

Partner with Analytics and IT to build Data Management, Analytics and Reporting roadmaps for future years.

Partner with business leadership to secure funding for critical Data Management & IT programs.

 

Managing Responsibilities with Stakeholders:

Develop and maintain effective relationships with both internal and external stakeholders across the organization.  Foster a positive climate to build effective teams that are committed to organizational goals and initiatives.

Update stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback.  Engage leadership to develop and execute action plans to address gaps.

Assist direct reports with building and maintaining stakeholder relationships as business partnerships. 

 

Managing Profitability:

Analyze service issues and identifies trends.

Work with teams to develop an operational strategy that is aligned with the brand’s business strategy and leads its execution.

Review and audit expenses.

 

Managing Revenue Goals:

Monitor performance against budget.

Review reports and financial statements to determine operations’ performance against budget.

Coach and support team to manage expenses and controllable expenses.

 

Managing and Conducting Human Resources Activities:

Interview and hire employees.

Promote the fair and equitable treatment of employees.

Facilitate regular, ongoing communication in department (e.g., staff meetings).

Foster employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees.

Incorporate customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.

Set goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.

Solicit employee feedback.

Utilize an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns.

Promote adherence to policies consistently, follows disciplinary procedures and documents items according to Standard and Local Operating Procedures (SOPs and LSOPs) and supports the Peer Review Process.

Conduct annual performance appraisal with direct reports according to Standard Operating Procedures.

Champion change ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.

Identify talents of direct reports and their teams and assists with their growth and development plans.

Education and Experience Required:

4-year degree from an accredited university in Data Analytics, Computer Science, Engineering, Information Systems or similar quantitative discipline and Eight or more years of experience demonstrating progressive career growth and a pattern of exceptional performance in data management, analytics, data warehousing, or marketing technology

OR

Six or more years of experience in data management, analytics, data warehousing and a Master's degree

Experience with design and engineering of complex data flows for audience development using SQL

Experience managing and defining transformational strategies for customer & marketing data

Knowledge of underlying marketing tech, database technologies and distributed datastores (e.g., Snowflake, AWS)

Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity