Lifecycle Marketing Manager, Arizona

Job Description

We are seeking a passionate and experienced Lifecycle Marketing Manager to lead the strategy, execution, and optimization of customer engagement and retention initiatives at Achieve. In this role, you will develop and deliver innovative, data-driven lifecycle marketing strategies across multiple channels—including email, SMS, in-product messaging, and more—to deepen engagement, improve retention, and maximize customer lifetime value.

You will work cross-functionally to align on shared goals, deliver compelling customer experiences, and achieve measurable business outcomes. This is an exciting opportunity for a strategic thinker and hands-on operator with deep lifecycle marketing expertise, a passion for innovation, and a record of driving measurable impact through testing and optimization.

You’ll play a key role in helping customers get the most value from their journey with Achieve, shaping an experience that is seamless, relevant, and impactful across every touchpoint.

What you’ll do

Lead the strategy, development, and optimization of multi-channel lifecycle campaigns—owning everything from creative direction and segmentation to testing, performance measurement, and continuous improvement.

Guide messaging strategy in partnership with brand and content teams to ensure communications are relevant, impactful, and aligned with voice, tone, and lifecycle stage.

Support the development of customer-facing collateral—such as scripts, print, video, and web assets—to ensure consistency across all touchpoints.

Partner cross-functionally to align strategies, share insights, and deliver a cohesive, customer-centric experience across the lifecycle in support of broader business goals.

Own and manage a structured experimentation roadmap to optimize lifecycle campaigns at both the touchpoint and journey levels; prioritize high-impact opportunities and apply testing insights to drive continuous program improvement.

Leverage qualitative and quantitative insights to identify customer trends, inform strategy, and deliver actionable recommendations that drive impact across lifecycle, product, and broader business initiatives.

Analyze campaign and channel performance, surface insights, and report on key metrics to stakeholders.

Partner with BI to build reporting frameworks that track campaign performance, interpret test results, and surface actionable insights to guide lifecycle strategy and optimization.