Senior Manager, Partner Marketing, Scottsdale

Senior Manager, Partner Marketing
The Senior Manager of Partner Marketing is responsible for owning and executing the full lifecycle of partner-driven growth at Spear Education.
This role sits within the Marketing team and reports to the VP of Marketing, while working in close partnership with the Director of Partnerships to drive acquisition, conversion, and expansion through strategic partner initiatives.
This individual will lead the planning, execution, and optimization of partner marketing programs.
They will translate partnership strategies into scalable marketing motions, ensuring partner-sourced leads effectively convert into customers and continue to grow in value over time.
This is a highly cross-functional role requiring strong ownership, strategic thinking, and operational execution across marketing, partnerships, product, and revenue teams.
In addition, this role will interface directly with partner contacts and must build and maintain relationships with stakeholders at partner companies.
In some cases, they will serve as primary contact at Spear for our partners and must ensure partner programs are running smoothly, progress reports are shared and our shared goals are met.
Key Responsibilities
Partner Growth Strategy & Execution
Own the end-to-end marketing strategy for partnership-driven revenue initiatives
Translate partnership opportunities into clear acquisition, conversion, and retention plans
Build and execute integrated campaigns that drive partner-sourced pipeline and revenue and report on the success of those campaigns to our partners and internal team members
Identify new growth opportunities within existing and prospective partner relationships
Lead Lifecycle & Conversion Optimization
Define and manage the journey from partner lead to customer
Partner with Sales and RevOps to ensure clear handoffs, attribution, and follow-up processes
Optimize conversion rates across the funnel through messaging, targeting, and campaign improvements
Develop programs to drive activation, adoption, and expansion for partner-sourced customers
Cross-Functional Collaboration
Work closely with the Director of Partnerships to align on priorities, partner tiers, and joint go-to-market plans
Collaborate with Marketing (demand gen, content, lifecycle) to execute campaigns and programs
Partner with Product Marketing to ensure strong positioning and messaging for partner audiences
Coordinate with Design and Content teams to develop high-quality partner-facing assets
Align with Product to support partner integrations, launches, and co-marketing opportunities
Program Management & Operations
Own execution of multiple concurrent partner initiatives and campaigns
Build scalable processes for launching, tracking, and optimizing partner programs
Establish clear KPIs and reporting frameworks for partner marketing performance
Ensure consistent execution across all partner touchpoints and initiatives
Performance & Revenue Ownership
Drive measurable pipeline and revenue growth from partner channels
Track and report on partner marketing performance, including lead quality, conversion, and customer value
Continuously optimize programs based on data and insights
Contribute to forecasting and goal-setting for partnership-driven revenue
Qualifications
5 to 8+ years of experience in marketing, with a strong preference for partner marketing, growth, or demand generation
Proven ability to own and execute complex, cross-functional initiatives
Experience working closely with partnerships, sales, and product teams
Strong understanding of funnel metrics, lead lifecycle management, and revenue attribution
Excellent project management and organizational skills
Ability to balance strategic thinking with hands-on execution
Strong communication and stakeholder management skills
What Success Looks Like
Partner-sourced pipeline and revenue consistently meet or exceed targets
Clear, scalable systems exist for managing partner leads through the full lifecycle
Strong alignment between Marketing and Partnerships
High-performing partner campaigns that drive measurable growth
Seamless cross-functional collaboration across teams
Strong relationships with partner teams that lead to ongoing growth in our partner program
Why This Role Matters
Partnerships are a critical growth lever for Spear Education.
This role ensures that partner strategies translate into real, measurable business outcomes by connecting strategy to execution across the entire customer journey.
Compensation & Benefits
Competitive Salary ($115,*******,000/annually DOE) and Annual Bonus potential
401(k) Employer Match
Medical, dental, life, and disability insurance offerings
Hybrid Schedule In office T/Th (Arizona employees) or Remote
Flexible Time Off
13 Paid Holidays
Priority will be given to candidates located in the Greater Phoenix Metro area.
However, we will consider remote for the right candidate.
This role will be open until 4/30/2026 or until filled.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.
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