Field Marketing Lead, Massachusetts

Description

Job Responsibilities:

Mission Objectives (6 Month Scope)
Accelerate Demand & Pipeline for Key Services Portfolios
Build and execute targeted, integrated campaigns (digital + field)
Identify quick win opportunities to drive near term pipeline lift
Build clear reporting on campaign performance and lessons learned
Support Strategic Services Offer Launch
Lead marketing activation for 1 key offer launch
Design and manage a customer-facing launch event that brings the offer to life and drives early-stage engagement
Ensure internal alignment across business, marketing, and sales
Enable Channel Adoption
Equip partners and channels with customer ready materials
Support trainings and webinars to boost confidence and conversion
Turn Insights into Immediate Action
Conduct rapid market, competitor, and customer insights synthesis
Recommend priority opportunities for differentiation and growth

Skills:

Digital Marketing Campaign experience in B2B setting. (Not B2C)
Proven experience executing events
Bachelor’s degree in related field.
Experience building marketing for field service work.
This professional will be supporting Field Services as their group so this knowledge is helpful and will be supporting Plant Managers etc for End Users.

Education/Experience:

Highlights

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