Bilingual Sales Business Development Representative, Worcester

BDC Representative

Automotive Sales Support New&Used Car Sales

Harr Auto Group's Credit Express division specializes in helping customers with all types of credit backgrounds find the right vehicle. As a Bilingual Sales Business Development Representative (BDR), you will serve as a trusted first point of contact for our Spanish-speaking customer base

connecting them with financing solutions and showroom appointments in their preferred language. This is a high-energy, phone-forward role that makes a real difference in the community, with strong earning potential. Position Details

Department: Credit Express

Business Development Center (BDC) Reports To: BDC Manager Schedule: Full-time | Rotating schedule including some weekends Compensation: Hourly base + performance-based incentives Location: Worcester, MA Key Responsibilities

Handle inbound and outbound calls, texts, and emails for Credit Express leads

in both English and Spanish

in a timely and professional manner Serve as the primary BDC point of contact for Spanish-speaking customers throughout the Worcester region Qualify customers by understanding their credit situation, vehicle needs, and timeline Set and confirm showroom appointments for the sales team Follow up with unsold or uncontacted leads according to BDC processes and cadencesLog all customer interactions accurately in the CRM (DriveCentric) in English Assist teammates with Spanish-language customer communications as needed Meet or exceed weekly and monthly appointment and show rate targets Collaborate with Credit Express sales staff to ensure smooth handoffs and a seamless customer experienceMaintain professionalism and empathy when working with customers in challenging financial situations Participate in team meetings, training sessions, and ongoing coaching What We're Looking For

Fluent in both Spanish and English

written and verbal Strong verbal communication skills; confident and comfortable on the phone in both languages Positive, resilient attitude with the ability to handle objections gracefully High level of empathy and professionalism when working with customers who may have credit challenges Ability to multitask and manage a high volume of leads in a fast-paced environmentPrior BDC, call center, sales, or customer service experience preferred Automotive industry experience a plus but not required

we will train the right candidate Familiarity with CRM platforms is a plus (DriveCentric experience a bonus) Reliable, punctual, and team-oriented What We Offer

Competitive hourly base pay plus performance bonuses Paid time off: 2 weeks after 90 days of employment Paid training and ongoing development Clear path for growth within the BDC and across Harr Auto Group Supportive, inclusive team environment with engaged leadership Employee discounts on vehicles and servicesHealth benefits and childcare reimbursement ($100/week)