Program Sales Coordinator, Forest Falls

Job Description

Job Description:\n\nSalary: $28.00 per hour JOB SUMMARY To serve the Lord by advancing Forest Homes mission through strategic sales leadership, proactive relationship building, and exceptional guest hospitality. The Program Sales Coordinator plays a critical role in driving attendance, revenue growth, and long-term ministry partnerships across Family Camp, Youth Camp, and Childrens Camp. This position is responsible for both inbound and outbound sales, guiding churches and families through the full booking processfrom first inquiry to confirmed reservation, rebooking, and long-term retention. Through strong communication, proactive follow-up, this role helps create transformational camp experiences that lead people closer to Jesus. The Program Sales Coordinator serves as a primary point of contact for church partners and families, balancing sales performance with ministry-minded relationship care. This role requires ownership of lead conversion, rebooking strategy, scholarship stewardship, CRM management, pipeline reporting, and cross-department collaboration to ensure a seamless guest experience and strong year-over-year growth. Working under the direction of the Senior Director of Sales&Marketing, this role is expected to:Drive attendance growth through proactive inbound and outbound sales efforts across all Forest Home programsBuild and maintain strong relationships with churches, families, and ministry partners to increase retention and long-term engagementLead rebooking efforts for returning groups and families, ensuring strong year-over-year retention and partnership developmentManage the full sales pipeline, including lead qualification, follow-up cadence, contract execution, CRM documentation, and reportingNavigate pricing, scholarship, and discount conversations with confidence, hospitality, and financial stewardshipCollaborate across departments to improve booking systems, guest experience, and operational efficiencyReflect Forest Homes mission, values, and Christ-centered culture in every guest interaction and internal partnership This is a full-time position based in Southern California. Weekly travel to Forest Home in Forest Falls is required, along with travel throughout Southern California, including Orange County, San Diego County, Los Angeles County, as well as Arizona and Nevada. ESSENTIAL DUTIES AND RESPONSIBILITIES: Primary Sales FocusInquiry Conversion: Convert incoming phone calls, emails, and online form submissions into confirmed bookings through clear, persuasive, and hospitable communicationRelationship Development: Build rapport with prospective churches and families to understand their needs, preferences, and concerns to recommend appropriate events, lodging, and experienceCultivate relationships: Serve as the primary point of contact for church partners for Youth and Childrens programs and Family CampRevenue Growth: Meet or exceed monthly and seasonal sales goals through attendance growthBooking Ownership: Manage each church and family through the full booking process from inquiry through confirmed reservationRe-engage past church prospects and Family Camp attendees: Proactively reach out to previous Family Camp families as well as past Youth and Childrens Camp churches to strengthen engagement and retention across all ministry areas.Leads the process of acquiring Forest Home Program contractsInitiates and participates in daily outbound phone calls and face-to-face appointments to secure new contracts and maintain existing contractsManages the development of new partnerships via team prospecting of past customers, cross-selling, targeted lists, referrals, networking opportunities, conferences, donors&board membersProvides camp tours for church partners as needed Performance Metrics&Accountability The Program Sales Coordinator is responsible for measurable contribution to attendance and revenue growth. Performance will be evaluated based on the following standards:Achieve and sustain monthly inquiry-to-booked conversion rates across all lead sources (interest forms, calls, emails, and other inbound inquiries)Track and review weekly conversion performance with leadershipPlay a direct role in achieving annual and monthly attendance goals through measurable conversion and rebooking performance Required Sales Activity StandardsComplete a minimum number of outbound calls and outbound emails/SMS touchpoints per business day, prioritizing qualified leads and active pipeline opportunitiesRespond to all new inquiries within 24 hoursMaintain structured follow-up cadence (minimum 35 touch points per qualified lead)Proactively call and re-engage past attendees who have not yet rebooked Hospitality&Call Experience StandardsCommunicate with warmth, joy, and genuine enthusiasm in every phone and email interactionCreate an experience where churches and families feel welcomed, valued, and excited about attending campDemonstrate energy and positive tone on calls, even during pricing or logistical discussionsAvoid rushed, dismissive, or transactional communicationReflect Forest Homes ministry values through kindness, attentiveness, and solution-oriented responses Objection Handling&Revenue StewardshipDemonstrate confidence in pricing conversations and value articulationNavigate scholarship and discount discussions with stewardship mindsetAvoid prematurely offering financial assistance without exploring full-pay opportunities Retention&Reactivation OwnershipConduct proactive outreach to prior-year churches and families who have not rebookedIdentify patterns among non-returners and provide feedback to leadershipDevelop personalized follow-up strategies to increase multi-year participation Post Booking SupportReservation Changes: Assist families with cabin upgrades, week changes, add ons, and special requestsProblem Resolution: Coordinate internally to resolve booking and housing issues efficientlyRebooking Strategy: Actively guide families toward future Family Camp registrations and long-term participation Customer Relationship ManagementFollow up Excellence: Maintain structured and consistent follow up schedules to encourage conversion of incomplete or pending bookingsCommunication Standards: Provide timely, professional, and hospitable communication that reflects Forest Homes ministry valuesRetention Strategy: Proactively contact previous churches and Family Camp attendees to strengthen ongoing engagement and drive rebookingCRM Documentation: Log all calls, emails, and communications in the CRM to ensure accurate tracking and effective follow through Scholarships and DiscountsScholarship Processing: Review and apply scholarship requests according to established policiesFinancial Stewardship: Balance empathy for churches and families with responsible allocation of scholarship fundsDiscount Application: Apply approved discounts accurately and consistentlyReporting: Track scholarship usage and discount application for leadership review Pipeline and Lead Quality ManagementLead Prioritization: Identify higher quality leads and apply targeted follow up strategiesPipeline Tracking: Move families through defined deal stages in the CRMObjection Handling: Identify common objections and barriers to booking and adjust communication strategies accordingly Systems and Data ManagementSpreadsheet Management: Maintain organized spreadsheets related to inquiries, bookings, scholarships, and rebookingData Accuracy: Ensure alignment between CRM, reservation systems, and internal reportsForecasting Support: Assist leadership with booking projections and pipeline reporting Training and Professional DevelopmentCall Review: Participate in call reviews with the Senior Director of Sales and MarketingSkill Development: Implement coaching feedback to improve sales performance and hospitalityProcess Improvement: Contribute ideas for improving booking systems and workflows Cross Department CollaborationReservations Coordination: Work closely with the Sales and Reservations Specialist to ensure smooth handoff from booking to arrivalSeasonal Support Coordination: Help organize summer support staff and booking workflows QUALIFICATIONS: The requirements listed below are representative of the knowledge, skill, and/or ability required. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Faith&CharacterSupport Forest Home's mission and valuesSigned statement of faithAbility to pray for others both in-person and on the phoneParticipate in staff spiritual activitiesChrist-like attitude and servant heart Education and/or ExperienceBachelors degreeDemonstrated success in sales and communicationsAbility to interact professionally with church leaders and familiesSelf-starter, energetic, empathetic, and enthusiastic professionalHistory of building strong relationships with a variety of individuals Professional SkillsExcellent communication (written, verbal, and phone)Operate as a self-starter who takes initiativeIndependently organize workload, follow-up schedules, and booking prioritiesIdentify gaps in workflow or communication and proactively implement improvementsDemonstrate personal accountability for resultsMaintain structured task management and booking systemsKeep spreadsheets, CRM records, and internal reports organized and up to dateDevelop improved processes to streamline follow-up, rebooking, and scholarship trackingThink critically about efficiency and suggest system enhancementsStrong working knowledge of CRM systems (HubSpot or similar)Proficiency in Excel (formulas, sorting/filtering, basic reporting)Comfortable learning and implementing new software toolsDetail-oriented with good organizational skillsAbility to multitask in a fast-paced environment Work StyleProfessional appearance and attitudeSelf-motivate …